First formulated in 1910 and adapted through the years as Rotary’s mission expanded, the Object of Rotary provides a succinct definition of the organization’s purpose as well as the club member’s responsibilities.


The Object of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise and, in particular, to encourage and foster:

FIRST: The development of acquaintance as an opportunity for service
SECOND: High ethical standards in business and professions; the recognition of the worthiness of all useful occupations; and the dignifying of each Rotarian’s occupation as an opportunity to serve society
THIRD: The application of the ideal of service in each Rotarian’s personal, business, and community life
FOURTH: The advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service